Generating leads is one of the biggest hurdles for startup businesses and brands, they spend limited resources on advertising using different platforms to generate more leads and website traffic, not knowing that partnering with just the right influencer can take their brand and business to the next level, skyrocketing their ROI and help them to bridge the rift between their brand and target audience.
Who is a Market influencer?
Are Individuals with the ability to control and influence purchase decisions of others because of their affluent authority, knowledge, position, connection or relationship and has gained the trust of their audience.
What is influencer marketing?
Influencer marketing is the process facilitated by an online influencer to link a brand and its targeted audience, with the purpose of connecting to the consumer’s interest, exponentially encouraging positive buying behavior. They are aware of their audience’s interest, they are not going to post about cosmetic brands if their audience is interested in health and fitness products.
A micro-influencer is more or less anyone with a relatively low to the medium number of 50,000 to 100,000 subscribers or followers on their social accounts. They know their content, they know their niche, tend to have a closer relationship with their audience which allows them to trust their recommendations more because consumers mostly value the opinion of a fellow consumer more than the message passed in a branded broadcast or ad, which also enables the influencer to gather crucial feedback on your products or services
Now let’s review how you can find the right influencer for your business and brand.
- Who Are Your Audience
What is your specific market niche and who is your ideal customer?
Yes, these are specific questions you must ask yourself before you begin searching for an influencer, you can research your audience by engaging the use of market demographics or by conducting surveys on your product to better know your prospective customers.
There are many influencers, who operate in different and multiple niches, finding and partnering with an effective influencer equals acquiring a platform to reach more people relevant to your niche market, someone, who your potential customers follow and listen to.
Remember larger does mean better always because an influencer has more followers or subscribers doesn’t mean better result, a bad match between your business or brand, the influencer, and the audience will inevitably result in an abysmal outcome.
- Draw your audience with Enticing strategies
A lot of brands set up promotions, discounts, give away, giving Terms and Conditions which helps them to generate more leads and create opportunities to get to know their customers better.
Imagine you have an online utility payment app, where people can pay their bills and receive a little percent cash back on any amount they pay.
Influence is the most effective vehicle for driving brand growth and awareness, if you intend to use influencer marketing to create awareness for your brand or business, these essential tips are sure to come in handy in pointing you in the right direction.