Facebook connects multitudes of people online every day, it has also turned into a worldwide market place because of its 2.2 billion users, with the option of ads powered by Facebook to promote increased visibility for brands and businesses.
To start advertising on Facebook, brands are required to create their business page first, If you have a Facebook business page already, then you can click on the option of Facebook ads Manager to initiate your campaign. To begin a new Facebook Ad campaign, you need to choose an objective that best suits your business goals for your campaign from a list that consists of about 11 strategic marketing objectives.
Revamp Digital Agency pro tips for the efficient running of Facebook ads
- Utilize high-quality Photos And Videos For Better Engagement
Images are importantly similar to your words, make use of high-quality images and videos for your ads, avoid using fuzzy or pixelated photos and jumpy videos, they can be a major turnoff, as your graphics main purpose is to draw the attention of your intended audience and create a good impression.
We at Revamp Digital Agency can assist you in acquiring high-quality images to use for your ads.
- Conduct experiments with audience targeting
It might be difficult to ascertain which interest group or audience to target when first starting out with Facebook ads, starting with a narrow audience will provide more insight into the best audience base to focus on. For example, you can start your Facebook Ad campaign with the audience who are interested in football betting and later expand your audience base to people interested in various sporting bets.
This practice enables the comparison of collected data between when you experiment with a narrow target group and when you opted to go for a wider audience base If the outcome of targeting extensive market yields positive results then you can keep that group included in your target market.
- Integrated use of Facebook Pixel
It is a small piece of code, it significantly can influence your Facebook ad campaign. When the code is placed on your page, it will enable you to monitor conversions, reintroduce your product to people who have viewed it on your site, and create lookalike audiences. It is of great advantage to installing Facebook Pixel, if you haven’t beforehand.
- Optimize and keep a close watch on Ads performance
Observing the performance Of your ads is very important, so as to be able to compare and make necessary adjustments if the ad is effectively working or not, by paying attention to your Facebook Ads Manager dashboard. These allow you to spot your most effective Ad and delve more into what makes it a success to create more successful Ads and you can also choose to reallocate more resources to the best performing Ads from underperforming ones. Contact Revamp Digital Agency today for creating, managing, and optimizing the performance of your Facebook ads.